Scott Alexander, curated
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Weird Psychiatric Ads Of The Seventies

Quality
57
Solid
Claude Shift
30
Slight
RWI
1
of 10
Humor level 3 badge: Scissor StatementHumorScissor Statementsplits the room

Summary

A comic curation of weird vintage psychiatric drug ads (1970s, a little 60s) with Scott's running commentary -- much of the humor riffs on images not in the text (the recurring giant scary eyes, melting faces, a Soviet-Russia bird-cage gag, a soap-opera Serax ad, spotting a syllepsis). Amid the jokes are real historical nuggets: the MBD -> ADD -> ADHD relabeling and Ritalin's early-60s dominance; the era's official framing of drugs as an adjunct to (officially-still-primary) Freudian psychotherapy; Dexamyl (amphetamine + barbiturate) marketed to perk up 'tired housewives' (and Anthony Eden reportedly on it during Suez); and the genuinely pointed observation -- prompted by his boss -- that Haldol beat near-identical competitors (Prolixin, etc.) purely on advertising ('melting faces sells'), an early seed of his pharma-marketing skepticism. Entertaining, with scattered substance, but light and heavily image-dependent.

Why this score

Quality 57 · Solid. High-Solid (57): a fun, well-observed comic curation with a few genuine historical insights (especially advertising-shapes-prescribing), but primarily light image-commentary whose humor doesn't fully survive in text -- capping it in the upper Solid band.

Claude’s paradigm shift 30 · Slight. Slight (30): the historical observations are mild and the mode is curation/comedy; little that is novel.

Real-world impact 1 · Negligible. A comic curation of vintage psychiatric drug ads with a few real historical nuggets (advertising-shapes-prescribing); primarily light image-commentary with no material-world reach → RWI 1.

Humor 3/5 · Scissor Statement. Dedicated #humor commentary riffing on absurd vintage psychiatric drug ads — the running 'stop with all the eyes in your antipsychotic ads' gag, the extended Serax soap-opera seduction bit ('side effects may include marital strain, divorce, unintended pregnancy, and gonorrhea'), 'melting faces sells', 'In Soviet Russia, bird cages you!'. Comedy-first, lands consistently → 3.